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Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from A Theory of Consumer Promotions: The Model (Classic Reprint)
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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A Theory of Consumer Promotions: The Model (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book provides a framework to understand consumer response to sales promotions, a key driver of business decisions for decades. The author reviews existing theories and combines them with original research to create a model that accommodates complex consumer behavior, including stockpiling, switching, and a mix of the two. The model is then used to derive conditions under which various promotional strategies should be used to maximize profits. By unifying diverse strands of marketing research, this book contributes to the long-standing debate regarding the effectiveness of sales promotions. It will help marketers evaluate consumer behavior, optimally allocate resources, and make well-informed promotion decisions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332284474_0
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A Theory of Consumer Promotions
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332284474
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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A Theory of Consumer Promotions
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332284474
Acheter neuf
EUR 25,81
Expédition à EUR 4,99
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)