Excerpt from Opportunities in the Newspaper Business
The case of the newspaper is slightly dif ferent, for the news sold to the reader and the space sold to the advertiser must be marketed together in the same container, to use an economic phrase. This container, of course, is the white paper on which the news is printed and the advertisement displayed. Between the editorial department, which looks after the text columns, and the ad vertising department, which looks after the advertisements, there is not always the co operation found in the packing industry. The interests of the reader and of the ad vertiser are not always the same.
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book takes the reader on a journey into the heart of the American newspaper industry during the early 20th century, offering a unique and insightful glimpse into the evolution of journalism from the small town weekly to the bustling metropolitan daily. The author delves into the practical realities of running a newspaper, outlining the vital role of local news, the art of advertising, and the importance of building relationships with a community. He skillfully blends practical advice for aspiring journalists with captivating anecdotes and historical observations, painting a vibrant picture of a time when newspapers were not merely purveyors of information, but vital threads in the fabric of society. This captivating exploration of a bygone era serves as a reminder of the enduring power of journalism to inform, engage, and shape communities. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332597352_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332597352
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332597352
Quantité disponible : 15 disponible(s)