Consumer Behavior (Classic Reprint): An Annotated Bibliography With Special Emphasis on Food - Couverture souple
Synopsis
How attitudes, packaging, and marketing influence the foods you choose—and why it matters.
This nonfiction work compiles and clarifies research on how consumer attitudes, branding, and packaging affect food choices. It surveys topics from brand loyalty and advertising to packaging design and the social aspects of how people buy dairy and other foods. The material is presented as an annotated bibliography, offering insights into widely used studies and journals in the field.
- How packaging, color, and design can influence attention and purchase decisions.
- What drives brand loyalty and how price, offers, and store loyalties interact with choice.
- How advertising and presentation shape attitudes toward dairy products and other foods.
- A broad view of research sources and methods used to study consumer behavior in food markets.
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Consumer Behavior: An Annotated Bibliography With Special Emphasis on Food
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book presents a detailed examination of the correlation between food consumption and consumer behavior, analyzing studies from the past 5 years. The author explores a wide range of topics, including advertising strategies, marketing research, nutrition, and sensory testing, providing a comprehensive overview of the field. Among the notable insights offered in this book is the suggestion that non-response from surveyed customers can significantly affect survey results, challenging the reliability of some common data collection methods. The author also highlights the importance of understanding the psychological factors that influence consumer behavior, emphasizing the need for researchers to consider both individual and group dynamics when analyzing food consumption patterns. Overall, this book serves as a valuable resource for professionals in marketing, advertising, and nutrition, offering critical insights into the complex relationship between food and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332766666_0
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EUR 18,24
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Expédition depuis Royaume-Uni vers Etats-Unis
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Consumer Behavior An Annotated Bibliography With Special Emphasis on Food Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332766666
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EUR 29,09
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Consumer Behavior An Annotated Bibliography With Special Emphasis on Food Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332766666
Acheter neuf
EUR 27,09
Expédition à EUR 4,81
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)