Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from The Art and Science of Advertising (Classic Reprint)
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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Présentation de l'éditeur
This volume is produced from digital images created through the University of Michigan University Library's preservation reformatting program. The Library seeks to preserve the intellectual content of items in a manner that facilitates and promotes a variety of uses. The digital reformatting process results in an electronic version of the text that can both be accessed online and used to create new print copies. This book and thousands of others can be found in the digital collections of the University of Michigan Library. The University Library also understands and values the utility of print, and makes reprints available through its Scholarly Publishing Office.
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The Art and Science of Advertising (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book is a guide to the art and science of advertising, providing a theoretical framework and practical advice for creating effective campaigns. The author presents the history of advertising, from its early forms to its present status as a major industry. He also discusses the psychological principles that underpin successful advertising, exploring how advertisers can use these principles to influence consumer behavior. The book covers a wide range of topics, including the planning and execution of advertising campaigns, the use of different media, and the evaluation of advertising effectiveness. The author draws on his own extensive experience in the advertising industry to provide practical insights and real-world examples. This book is an essential resource for anyone who wants to understand the art and science of advertising and create effective campaigns that will reach and persuade target audiences. It offers a comprehensive overview of advertising, from its historical roots to its present-day practices, and provides a wealth of practical advice that will benefit both novice and experienced advertisers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332820511_0
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The Art and Science of Advertising Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332820511
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EUR 28,06
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Expédition nationale : Etats-Unis
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The Art and Science of Advertising Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332820511
Acheter neuf
EUR 24,38
Expédition à EUR 4,77
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)