Reference Papers on Market Oriented Management Systems (Classic Reprint) - Couverture souple

Amstutz, Arnold E.

9781332986811: Reference Papers on Market Oriented Management Systems (Classic Reprint)

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ISBN 10 : 1332986811 ISBN 13 : 9781332986811

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332986811
ISBN 13: 9781332986811
Reliure: Broch�
Nombre de pages: 418
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Reference Papers on Market Oriented Management Systems (Classic Reprint)

Arnold E. Amstutz, Henry J. Claycamp

Edit� par Forgotten Books, 2018

ISBN 10 : 1332986811 ISBN 13 : 9781332986811

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book examines the evolution of management information systems in marketing. It details the characteristics of successful systems and their impact on management. The author presents case studies of different types of systems, including retrieval, monitor, advisory, and decision-making functions, and discusses the management implications of each. The book also explores the use of simulation-based systems and real-time information acquisition. It emphasizes the importance of management involvement in the design and development of information systems to ensure their alignment with the company's goals and decision-making processes. The author argues that successful systems are founded on management's understanding of the decision environment, and that they evolve over time through a process of gradual refinement. The book provides valuable insights for managers seeking to understand the role of information systems in marketing and to develop systems that effectively support decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332986811_0

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