Synopsis
Unlock the playbook behind successful high-tech products. This book shows how small technology firms focus on core innovations to compete and grow in crowded markets.
This work analyzes how firms identify key core technologies, balance newness with market needs, and use strategic focus to drive performance. It presents a practical framework for evaluating product strategy, including how to weigh technological and market changes and how to map chances for growth across different market patterns. Ideal for readers who want a clear method to assess and sharpen a company’s product development path.
- Understand what makes a core technology valuable and how firms differentiate themselves.
- Learn a grid-based approach to classify product changes by technological and market newness.
- See how strategic focus correlates with growth across real-world firms in high tech.
- Gain practical steps for applying these ideas to startup or small-firm contexts.
This edition is a useful guide for entrepreneurs, product managers, and researchers who want actionable insight into strategic product development in high-technology settings.
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New Product Strategy in Small High Technology Firms (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book presents a framework to examine the relationship between new product strategy and success in small high tech companies. The author asserts that a high degree of strategic focus in new product development is beneficial. The author proposes that successful firms choose growth-sustaining core technology for their initial product, thus avoiding high levels of product line diversity that could result from switching to a new technology. The book explores the relationship between strategic focus and performance, examining specific growth strategies and the portability of the author's findings to larger firms. It also discusses the significance of choosing an initial key core technology. Readers can anticipate gaining insights into the methods for examining new product strategy in high tech firms. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781333112776_0
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New Product Strategy in Small High Technology Firms Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333112776
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EUR 24,98
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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New Product Strategy in Small High Technology Firms Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333112776
Acheter neuf
EUR 24,21
Expédition à EUR 3,82
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)