Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book sets out a six-step analytic procedure executives can use to tackle the complexities surrounding new product decisions. It is the first book to fully utilize modern computer technology in this context. The analytic procedure described in this book begins with a clear definition of the problem, and proceeds with a thorough investigation of all related factors. Interrelationships between these factors are closely examined to create a comprehensive framework for decision-making. The author, an expert in his field, proposes a computer simulation called SPRINTER to help executives implement this analytic procedure. SPRINTER integrates complex factors into a framework that delivers data on profitability, investment, risk, and competitive strategy for a proposed new product. This information is used to ascertain the probability of making a specified return on investment and inform the ultimate decision of whether to introduce, investigate further, or reject the product. The author acknowledges limitations in the scope of the model, but maintains that SPRINTER is a valuable tool for executives making new product decisions. This book will be of particular interest to those seeking to improve the quality of their new product decisions and reduce the high failure rate associated with new product introduction. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781333118419_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333118419
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333118419
Quantité disponible : 15 disponible(s)