Synopsis
A practical look at how consumers choose brands under uncertainty—and how to measure it.
This book explains a flexible model for brand choice that accounts for what we don’t know about why people respond the way they do. It focuses on how probabilities of choosing a brand can change over time, influenced by marketing actions, experience, and other factors. The approach lets researchers compare different models and test how well they fit real data.
- Learn how to describe a population with varying brand loyalty and changing response probabilities.
- See how to relate observed purchase data to underlying stochastic processes and estimate key parameters.
- Discover measures managers care about, such as long-run market shares and the speed at which markets approach equilibrium.
- Understand estimation and testing procedures that keep the analysis practical for real-world data.
Ideal for readers of marketing science and quantitative marketing who want a rigorous, data-driven way to study brand choice dynamics.
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A Stochastic Response Model With Application to Brand Choice (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book examines brand choice and other binary response situations through the lens of a stochastic response model. Unlike previous models which predict homogeneous behavior or higher order switching processes, this model allows for heterogeneity among consumers and non-stationary response probabilities. The author develops a minimum chi-squared procedure for parameter estimation to test the model's goodness of fit to data. The model is applicable to a variety of binary choice situations where a zero-order model is reasonable and is exemplified with an empirical test using dentifrice purchase data. The book is a valuable resource for marketing professionals and management scientists seeking to understand and predict consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781333143626_0
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A Stochastic Response Model With Application to Brand Choice Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333143626
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EUR 26,23
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Expédition nationale : Etats-Unis
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A Stochastic Response Model With Application to Brand Choice Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333143626
Acheter neuf
EUR 25
Expédition à EUR 3,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)