Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This captivating guide to the human side of business unveils the art of personal selling and the profession of bond salesmanship. It was written by an experienced bond salesman of 14 years who later became a sales manager. This book is a product of his hands-on experience with other salesmen, and the techniques and principles he learned from coaching them led him to organize his ideas into writing. The author emphasizes that salesmanship is a multifaceted approach that relies on a salesperson's ability to create desire and evoke the need for products and services in potential customers. It requires the ability to inspire confidence and maintain persistence. This book provides a comprehensive overview of the bond market, with insights into the various types of bond houses and their methods of operation. The author emphasizes the importance of understanding the different types of investors and their needs to effectively market bonds. He also discusses the role of institutional investors, such as insurance companies and banks, in the bond market. Through these foundational concepts, the author seeks to empower readers with the knowledge and understanding of this complex yet fundamental business practice. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781333362515_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333362515
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781333362515
Quantité disponible : 15 disponible(s)