Avertising Methods and Mediums (Classic Reprint) - Couverture souple

Russell, Thomas Herbert

 
9781333647483: Avertising Methods and Mediums (Classic Reprint)

Synopsis

Explore the fascinating world of advertising with this comprehensive guide. The author of this book, an established expert in the field, sheds light on advertising's rich history and the fundamental principles that drive successful campaigns. From its humble beginnings as a means of local promotion to the sophisticated strategies employed today, the book traces the evolution of advertising. It delves into the science behind effective advertising, examining the different types, mediums, and techniques that help businesses connect with their target audience. The book also highlights the role of creativity and persuasive language in capturing attention and influencing consumer behavior. By understanding the key concepts and strategies outlined in this book, readers can harness the power of advertising to achieve their business objectives effectively.

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Autres éditions populaires du même titre

9780483085190: Avertising Methods and Mediums (Classic Reprint)

Edition présentée

ISBN 10 :  0483085197 ISBN 13 :  9780483085190
Editeur : Forgotten Books, 2018
Couverture rigide