Variety Seeking Behavior (Classic Reprint): An Interdisciplinary Review - Couverture souple

McAlister, Leigh

Couverture souple

ISBN 10 : 1333812558 ISBN 13 : 9781333812553

Editeur : Forgotten Books, 2018

Synopsis

This book provides an in-depth study of varied consumer behaviors, such as product variant switching and seeking novel experiences. It organizes existing research into a cohesive framework for understanding the motivations behind such behaviors. The author acknowledges the existence of two schools of thought on the topic: one that views varied behaviors as inexplicable and another that seeks explanations. The book delves into both perspectives, exploring the psychological, economic, and social factors that influence consumer choices. It examines how factors like multiple needs, changes in the choice problem, and the desire for stimulation impact varied behavior. The author also discusses the concept of an optimal stimulation level and its role in shaping consumer preferences. By synthesizing various research traditions, this book offers a comprehensive analysis of varied consumer behaviors, providing valuable insights for marketers and consumer behaviorists alike.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1333812558
• ISBN 13: 9781333812553
• Reliure: Broché
• Nombre de pages: 35
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