A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint) - Couverture souple

McAlister, Leigh

9781334139505: A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint)

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ISBN 10 : 1334139504 ISBN 13 : 9781334139505

Editeur : Forgotten Books, 2018

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A new way to understand why we switch brands and crave variety.

This approach treats past choices as a real influence on current taste, not just random variation.

The book presents the Dynamic Attribute Satiation model, which links how often we’ve consumed certain attributes (like sweetness or caffeine) to our present preferences. It shows how accumulated experiences and their gradual forgetting shape the items we select, even within familiar product categories.

How consumption history builds attribute inventories and drives future choices
How the model predicts real-world selections better than methods that ignore past behavior
Ways inventories affect ideal points and overall preference in a dynamic setting
Managerial implications for product design, positioning, and segmentation

Ideal for researchers and marketers who want a clearer view of the processes behind variety seeking and brand switching.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1334139504
ISBN 13: 9781334139505
Reliure: Broch�
Nombre de pages: 73
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior

Leigh McAlister

Edit� par Forgotten Books, 2018

ISBN 10 : 1334139504 ISBN 13 : 9781334139505

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book analyzes consumer behavior in the context of non-durable goods, focusing on the notion of variety-seeking purchases. It discovers a novel pattern of switching among brands, wherein each choice is influenced by preceding selections. The author proposes a dynamic attribute satiation model to explain this pattern, suggesting that the sequence of purchases is guided by an evolving collection of attribute inventories. As preferences for specific attributes fluctuate due to consumption and forgetting, so too do an individual's choices. The book demonstrates that this model predicts choices more accurately than models that assume independence of preferences. The author concludes that the dynamic attribute satiation model unveils the intricate interplay between past consumption and future choices, opening paths for targeted marketing strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781334139505_0

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