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Operations Research in Marketing: What's Up (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book examines the growing significance of quantitative methods in marketing, emphasizing the use of data-driven models in decision-making processes and measurement techniques that support such models. It provides a timely review of functional areas in marketing, including advertising, sales force, distribution channels, pricing, and new product development, offering insights into how complexity and data-driven approaches are shaping the field. The book also explores adaptive and behavioral models and the growing use of online computation in marketing, indicating the remarkable growth and influence of quantitative methods in shaping the future of marketing practices. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334299711_0
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EUR 15,75
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Operations Research in Marketing What's Up Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334299711
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EUR 25,08
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
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Operations Research in Marketing What's Up Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334299711
Acheter neuf
EUR 24,73
Expédition à EUR 3,83
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)