The digital edition of all books may be viewed on our website before purchase. Excerpt from Estimating the Dynamic Effects of Marketing Communications Expenditures
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book examines the historical relationship between marketing and sales communications and its impact on market share, analyzing the effectiveness of different elements within the marketing mix using real historical data. The author finds that direct mail and samples have a low initial response but most occurs within a quarter of expenditure, while the impact of advertising is initially high with a significant long term payout. These insights can help companies allocate resources and design more effective marketing campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334301049_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301049
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301049
Quantité disponible : 15 disponible(s)