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Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from A Marketing Promotion Model With Word of Mouth Effects
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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Présentation de l'éditeur
The word-of-raouth effect the interaction between current and prospective product users has an important impact on the sales of many products. A mathematical model is developed which explicitly incorporates such an effect. Procedures for estimating the parameters of the model are developed and data for two ethical drugs are used to validate the model. The model is used to develop marketing policies for new product introduction, which have a short period of high marketing activity followed by a lower maintenance level of effort over the remainder of a planning horizon.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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A Marketing Promotion Model With Word of Mouth Effects (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book introduces a mathematical model that explores the impact of word-of-mouth on sales in the pharmaceutical industry. The author presents the model alongside case studies that demonstrate its use in developing marketing strategies for new product launches. The model's parameters are estimated using data from real-world launches, and the validation process involves indirect testing due to the difficulty of collecting data on word-of-mouth. The book contributes to the understanding of marketing strategies in the face of the 'word-of-mouth effect', providing insights into the dynamics of market growth, competitive detailing, and long-term sales. By scrutinizing the relationship between marketing expenditure and word-of-mouth effects, the author offers valuable guidance for optimizing marketing campaigns and maximizing profit. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334301728_0
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EUR 16,51
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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A Marketing Promotion Model With Word of Mouth Effects Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301728
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EUR 26,20
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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A Marketing Promotion Model With Word of Mouth Effects Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301728
Acheter neuf
EUR 25,54
Expédition à EUR 3,94
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)