The digital edition of all books may be viewed on our website before purchase. Excerpt from The Marketing Executive and Management Information Systems
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book uncovers the basis of successful marketing information systems and their impact on current management practices. The author, a leading expert in the field, explores system structures, their dimensions of evaluation, and the characteristics of effective systems, using examples from real-life implementations. Moreover, rather than exploring generic management information systems, it emphasizes the unique information requirements, objectives, and environments of different firms, arguing that successful system development is an evolutionary process that must adapt to changing needs. By recognizing the importance of management involvement in system design, understanding system structure, and utilizing disaggregated data files, managers can harness the power of information systems to make more informed decisions and drive growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334301803_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301803
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301803
Quantité disponible : 15 disponible(s)