Synopsis
Learn how advertising, price, and quality shape market share.
This book breaks down the theory and practical trade-offs behind competitive marketing. It explains how firms optimize price, advertising spend, and product quality in the face of competition, using relative and absolute elasticities to measure impact.
- How Dorfman-Steiner and Lambin-style rules relate to real-world pricing and advertising decisions
- The difference between market-share goals and absolute sales goals
- How relative measures of advertising and quality connect to overall profitability
- What to consider when evaluating short-term versus long-term marketing choices
Ideal for readers of marketing theory and practitioners who want a clear, ideas-driven guide to allocating marketing effort in competitive markets.
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Optimal Allocation of Competitive Marketing Efforts Revisited (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book presents a theoretical construct that defines the optimal allocation of competitive marketing efforts in an oligopolistic market. The construct builds upon the Dorfman-Steiner theorem, extending it to consider scenarios where multiple firms compete within a single market. The author introduces the concept of 'market share optimization' and develops a mathematical equation to quantify this concept, establishing a relationship between absolute and relative advertising elasticity. Analogous results are derived for price and quality elasticity, facilitating a multifaceted analysis of competitive marketing strategies. The theoretical framework proposed in this book provides a valuable tool for marketers and business strategists seeking to optimize their marketing efforts within competitive environments. By incorporating the concept of market share optimization, the author extends the applicability of the Dorfman-Steiner theorem, opening new avenues for research and empowering practitioners with a refined approach to decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334301858_0
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Optimal Allocation of Competitive Marketing Efforts Revisited Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301858
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Optimal Allocation of Competitive Marketing Efforts Revisited Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334301858
Acheter neuf
EUR 24,25
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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