Synopsis
Forecast trial, repeat purchases, and profits for new products with practical, shift-ready models.
This book presents a stream of simple to detailed models that help managers translate how people try, remember, and buy a new product into sales forecasts and profits. It covers several iterative versions that add realism by modeling awareness, intent, availability, and purchase frequency.
The models start from a basic, easy-to-use framework and evolve into more nuanced versions that account for forgetting, in-store dynamics, and competitive pricing. Data inputs range from trial and repeat rates to advertising reach and product availability, offering a flexible toolkit for simulating different strategies. The approach is designed to be used with real or test-market data and can be run online to compare scenarios quickly.- Understand how trial, repeat, and purchase frequencies drive sales and profit in each period
- Explore Mod I, Mod IBS, Mod II, and Mod III, including behavioral and in-store dynamics
- See how awareness, intent, and availability affect the path from trial to loyalty
- Use different pricing and advertising assumptions to forecast outcomes
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Evolutionary Modeling in the Analysis of New Products (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book presents an innovative, model-based approach to the consumer goods industry, which can increase profits from product launch by 50% or more by encouraging ongoing usage. The methodology, known as SPRINTER, allows brand managers to understand the key factors that impact consumer decisions. By evolving understanding of the model alongside management and building data analytics capabilities, SPRINTER reduces project risk and encourages decision-makers to move from implicit assumptions to explicit understanding. It provides a more accurate diagnosis of problems in brand sales and finds new best strategies. The author describes the key benefits of SPRINTER as increased managerial understanding and acceptance, orderly development of data base and data analysis capability, reduced project risk, and availability of short term benefits. By presenting SPRINTER as an evolutionary system, this book encourages efficient system design and continuous usage by managers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334319204_0
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Evolutionary Modeling in the Analysis of New Products Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334319204
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EUR 25,71
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Evolutionary Modeling in the Analysis of New Products Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334319204
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EUR 25,21
Expédition à EUR 3,84
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)