Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Classic Reprint) - Couverture souple
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The digital edition of all books may be viewed on our website before purchase. Excerpt from Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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Notes on the Application of Attitude Measurement and Scaling Techniques in
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Paperback. Etat : New. Print on Demand. This book examines the uses of scaling and attitude measurement in marketing research, providing an in-depth exploration of the methodologies and techniques for measuring consumer attitudes and behavior. The author positions these techniques within the context of behavioral science and social psychology research. The book delves into various scaling methods, including differential, cumulative, summated, and semantic differential approaches, discussing their properties and how they can be applied in marketing studies. It emphasizes the importance of reliability and validity in scale development and provides insights into the challenges and opportunities of attitude measurement. The author also discusses the relationship between attitudes and behavior, exploring the complexity of predicting purchasing decisions based on attitudinal data. The book's examination of scaling methods and attitude measurement techniques offers valuable guidance for researchers seeking to understand consumer behavior and develop effective marketing strategies. By providing a comprehensive overview of these methodologies, the author equips readers with the knowledge and tools to conduct rigorous and informative marketing research that leads to actionable insights. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334538353_0
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334538353
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334538353
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EUR 24,12
Expédition à EUR 3,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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