A Cross National Comparison of the Reliability of Selected Measurements from Consumer Surveys (Classic Reprint) - Couverture souple
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Leopold Classic Library is delighted to publish this classic book as part of our extensive collection. As part of our on-going commitment to delivering value to the reader, we have also provided you with a link to a website, where you may download a digital version of this work for free. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. Whilst the books in this collection have not been hand curated, an aim of our publishing program is to facilitate rapid access to this vast reservoir of literature. As a result of this book being first published many decades ago, it may have occasional imperfections. These imperfections may include poor picture quality, blurred or missing text. While some of these imperfections may have appeared in the original work, others may have resulted from the scanning process that has been applied. However, our view is that this is a significant literary work, which deserves to be brought back into print after many decades. While some publishers have applied optical character recognition (OCR), this approach has its own drawbacks, which include formatting errors, misspelt words, or the presence of inappropriate characters. Our philosophy has been guided by a desire to provide the reader with an experience that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic book, and that the occasional imperfection that it might contain will not detract from the experience.
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impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book explores the extent to which linguistic and conceptual equivalence in survey instruments affects the reliability of the findings of comparative cross-national marketing surveys. The author reports on the results of research conducted in three French-speaking countries and two English-speaking countries. The analysis examines the reliability of various demographic and behavioral variables in consumer surveys. The author finds that demographic characteristics have a higher degree of reliability than soft variables such as task/decision involvement and life style/psychographic factors. The book also examines the extent to which life style/psychographic variables exhibit consistency across language groups and sample sizes. The book identifies the specific sources of measurement error and suggests methods for correcting for the errors. The author concludes by emphasizing the need for researchers to include detailed reliability assessments in the reporting of multinational consumer research findings. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781334539336_0
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A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334539336
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A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781334539336
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