The production of good crops and animals constitutes one phase of successful agriculture. It is the phase upon which most emphasis has been laid in the movements for agricultural betterment which have been so prominent in recent times. But higher crop and animal production does not represent all there is to good farming. An article which has been produced at too great cost or marketed unwisely may bring no financial gain. Executive ability and the proper adjustment of cog to cog in the business venture count for more than soil fertility or intelligent crop management. To market a product advantageously is as essential as to produce it economically. In short, business methods are as important as production methods, and far more likely to be neglected. To bring to the attention of students some of these problems of the farm has been the object of the course of lectures of which the present writing is the outgrowth. They are problems which should appeal to the farmer with even greater force than to the student.
(Typographical errors above are due to OCR software and don't occur in the book.)
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