Light and Color in Advertising and Merchandising - Couverture rigide

Luckiesh, Matthew

Couverture rigide

ISBN 10 : 1347232346 ISBN 13 : 9781347232347

Editeur : Palala Press, 2015

Synopsis

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A propos du livre

Présentation de l'éditeur

They have much in common and, in fact, are inseparable; therefore a treatment of both together is quite a natural course. The author has attempted to analyze light and color as potentialities in advertising and in merchandising, basing his discussions on years of observation and research. The final word has not been written in these chapters; indeed, this volume is but a systematic beginning. However, it is the hope that a study of the material presented will be of value in helping to guide the expenditure of the billions of dollars devoted to advertising and merchandising. It has been the aim to include only established facts and results of explorations into the many byways from which light and color have acquired their effectiveness.
(Typographical errors above are due to OCR software and don't occur in the book.)

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Détails de l'édition

• Éditeur: Palala Press
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1347232346
• ISBN 13: 9781347232347
• Reliure: Relié
• Nombre de pages: 362
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible