Strategic Public Relations - Couverture souple

Couverture souple

ISBN 10 : 134913483X ISBN 13 : 9781349134830

Editeur : Palgrave Macmillan, 2014

Synopsis

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 134913483X
• ISBN 13: 9781349134830
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 336
• Éditeur: Hart Norman
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne