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Building Brands Directly: Creating Business Value from Customer Relationships - Couverture souple

Pearson, Stewart

 
9781349137732: Building Brands Directly: Creating Business Value from Customer Relationships
Couverture souple
ISBN 10 : 1349137731 ISBN 13 : 9781349137732
Editeur : Palgrave Macmillan, 2014

Synopsis

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2014
Langue
anglais
ISBN 10 
1349137731
ISBN 13 
9781349137732
Reliure
Broché
Numéro d'édition
1
Nombre de pages
448
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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