Service is Front Stage: Positioning Services for Value Advantage - Couverture souple

Teboul, J.

Couverture souple

ISBN 10 : 1349282499 ISBN 13 : 9781349282494

Editeur : Palgrave Macmillan, 2016

Synopsis

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

A propos du livre

À propos de l?auteur

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1349282499
• ISBN 13: 9781349282494
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne