Articles liés à Harry Potter: The Story of a Global Business Phenomenon

Harry Potter: The Story of a Global Business Phenomenon - Couverture souple

Gunelius, S.

 
9781349301089: Harry Potter: The Story of a Global Business Phenomenon
Couverture souple
ISBN 10 : 1349301086 ISBN 13 : 9781349301089
Editeur : Palgrave Macmillan, 2008

Synopsis

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2008
Langue
anglais
ISBN 10 
1349301086
ISBN 13 
9781349301089
Reliure
Broché
Numéro d'édition
1
Nombre de pages
216
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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