Doing Business With China: Avoiding the Pitfalls - Couverture souple

Hamilton, S.; Zhang, J.

Couverture souple

ISBN 10 : 134930820X ISBN 13 : 9781349308200

Editeur : Palgrave Macmillan, 2011

A propos du livre

Présentation de l'éditeur

The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest growing markets in the world and why many Chinese companies encounter difficulties in their overseas ventures.

Fundamental errors are made; lessons from the experience of others ignored and the lack of adequate advance planning are just some of the pitfalls to be avoided. This book is intended to help Western companies and executives avoid the common mistakes and to assist their understanding of what is required to make a success of venturing into China, and vice versa, Chinese companies and executives coming onto the world stage.

Facts speak for themselves. The book draws on extensive interviews with both Chinese and Western executives and regulators and presents a series of detailed cases to illustrate what went wrong and why. The authors suggest what needs to be done to ensure success, particularly in terms of having learning and building corporate capabilities as the ultimate objectives for any proposed investment/venture.

Understanding the Chinese approach to business and being conscious of rules of the road are just two of the key elements.

Biographie de l'auteur

STEWART HAMILTON is Emeritus Professor of Accounting and Finance at IMD, Switzerland where he has taught since 1981. A graduate of the University of Edinburgh, UK, he is a member of the Institutes of Chartered Accountants of Scotland, of Alberta and of Ontario. He has extensive consulting experience with a wide range of major European companies. He has contributed to many books and other publications and has written several prize winning cases. He is the author (with Alicia Micklethwait) of 'Greed and Corporate Failure; the lessons from recent disasters'

JINXUAN (ANN) ZHANG is an experienced business developer and manager with 15-plus years of experiences spanning executive education, consumer goods, infrastructure and banking industries in China and Europe. She is a project-based researcher at IMD in Switzerland and other top international business schools and is partner of a Swiss-based boutique consultancy. Her research, teaching and consulting activities are focused on China/Asia, especially on challenges faced by Western compaines entering or further growing in China and Chinese companies expanding overseas. She holds a bachelor's degree in economics from Wuhan University in China and a MBA degree from IMD in Switzerland.

À propos de cette édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2011
• ISBN 10: 134930820X
• ISBN 13: 9781349308200
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 192