Articles liés à Franchising Globally: Innovation, Learning and Imitation

Franchising Globally: Innovation, Learning and Imitation - Couverture souple

Alon, I.

 
9781349315444: Franchising Globally: Innovation, Learning and Imitation
Couverture souple
ISBN 10 : 1349315443 ISBN 13 : 9781349315444
Editeur : Palgrave Macmillan, 2016

Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur


ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2016
Langue
anglais
ISBN 10 
1349315443
ISBN 13 
9781349315444
Reliure
Broché
Numéro d'édition
1
Nombre de pages
272
Coordonnées du fabricant
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