Franchising Globally: Innovation, Learning and Imitation - Couverture souple

Alon, I.

Couverture souple

ISBN 10 : 1349315443 ISBN 13 : 9781349315444

Editeur : Palgrave Macmillan, 2016

Synopsis

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

A propos du livre

À propos de l'auteur

ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1349315443
• ISBN 13: 9781349315444
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 272
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Allemagne