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Marketing Shares, Sharing Markets: Experts in Investment Banking - Couverture souple

Blomberg, J.; Kjellberg, H.; Winroth, K.

 
9781349327836: Marketing Shares, Sharing Markets: Experts in Investment Banking
Couverture souple
ISBN 10 : 1349327832 ISBN 13 : 9781349327836
Editeur : Palgrave Macmillan, 2012

Synopsis

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project management and organizational finance.

HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.

KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2012
Langue
anglais
ISBN 10 
1349327832
ISBN 13 
9781349327836
Reliure
Broché
Numéro d'édition
1
Nombre de pages
264
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