Understanding and Profiting from Intellectual Property: Strategies Across Borders - Couverture souple

Yang, D.

Couverture souple

ISBN 10 : 1349336246 ISBN 13 : 9781349336241

Editeur : Palgrave Macmillan, 2012

Synopsis

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

A propos du livre

À propos de l'auteur

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1349336246
• ISBN 13: 9781349336241
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 336
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne