Articles liés à Football and Management: Comparisons Between Sport...

Football and Management: Comparisons Between Sport and Enterprise - Couverture souple

Soderman, S.

 
9781349351503: Football and Management: Comparisons Between Sport and Enterprise

Synopsis

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sten Söderman is Professor in the School of Business at Stockholm University, Sweden. He frequently contributes to research on scientific development in the fields of international business, sports management, entrepreneurship and innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.