Public Relations for Asia - Couverture souple

Morris, T.; Goldsworthy, S.

Couverture souple

ISBN 10 : 1349361909 ISBN 13 : 9781349361908

Editeur : Palgrave Macmillan, 2007

Synopsis

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

A propos du livre

À propos de l'auteur

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations. Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1349361909
• ISBN 13: 9781349361908
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 245
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne