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Scenario Planning - Revised and Updated: The Link Between Future and Strategy - Couverture souple

Lindgren, Mats; Bandhold, H.

 
9781349367825: Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Couverture souple
ISBN 10 : 1349367826 ISBN 13 : 9781349367825
Editeur : Palgrave Macmillan, 2009

Synopsis

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2009
Langue
anglais
ISBN 10 
1349367826
ISBN 13 
9781349367825
Reliure
Broché
Numéro d'édition
1
Nombre de pages
220
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