Competitive Intelligence - Couverture souple

West, C.

Couverture souple

ISBN 10 : 1349418528 ISBN 13 : 9781349418527

Editeur : Palgrave Macmillan, 2014

Synopsis

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

A propos du livre

À propos de l?auteur

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1349418528
• ISBN 13: 9781349418527
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne