Managing Green Issues - Couverture souple

Curtin, T.

Couverture souple

ISBN 10 : 1349422967 ISBN 13 : 9781349422968

Editeur : Palgrave Macmillan, 2000

Synopsis

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

A propos du livre

À propos de l'auteur

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1349422967
• ISBN 13: 9781349422968
• Reliure: Broché
• Nombre de pages: 218
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne