Multinationals in a New Era: International Strategy and Management - Couverture souple

Couverture souple

ISBN 10 : 1349427780 ISBN 13 : 9781349427789

Editeur : Palgrave Macmillan, 2001

Synopsis

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

A propos du livre

À propos de l?auteur

JIM BELL Professor of International Business Entrepreneurship, Magee College, University of Ulster PETER BROWN Lecturer in International Business, University of Otago PETER BUCKLEY Professor of International Business and Director of the Centre for International Business, University of Leeds FRANCISCO CASTRO Lecturer in International Economics, Faculdade de Economicia do Porto, University of Portugal PAUL EDWARDS Professor of Industrial Relations, Warwick Business School, University of Warwick PAUL GOODERHAM Professor of International Management, Norwegian School of Economics and Business Administration KEVIN IBEH Lecturer, Department of Marketing, University of Strathclyde JEFFREY JOHNSON Lecturer in International Business, University of Strathclyde JÜRGEN KAI-UWE BROCK Doctoral researcher, Department of Marketing, University of Strathclyde REIJO LUOSTARINEN Professor in International Business, Director of International Business Studies, Director of Center for International Business Research and former Vice Rector, Helsinki School of Economics and Business Administration JULIA MANEA Doctoral researcher, Department of Economics, University of Reading REBECCA MARSCHAN-PIEKKARI Lecturer, University of Bath DENNIS NICKSON Senior Lecturer, Scottish Hotel School, University of Strathclyde ROBERT PEARCE Reader in the Department of Economics. University of Reading LEONOR SOPAS Researcher, Catholic University of Portugal ANA TERESA TAVARES Lecturer, University ofPorto SVEIN ULSET Associate Professor, Norwegian School of Economics and Business Administration CHRIS WARHURST Senior Lecturer in Human Resource Management, University of Strathclyde MARTYN WRIGHT Lecturer in Industrial Relations and Organizational Behaviour, Warwick Business School, University of Warwick. MO YAMIN Senior Lecturer in International Business, Manchester School of Management, UMIST. HIDEKI YOSHIHARA Professor, Research Institute for Economics and Business, Kobe University ANTONELLA ZUCCHELLA Professor of International Management, Insubria University

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1349427780
• ISBN 13: 9781349427789
• Reliure: Broché
• Nombre de pages: 297
• Éditeur: Taggart J., Berry M., McDermott M.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne