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Global Competition Between and Within Standards: The Case of Mobile Phones - Couverture souple

Funk, Jeffrey L.

 
9781349429370: Global Competition Between and Within Standards: The Case of Mobile Phones
Couverture souple
ISBN 10 : 1349429376 ISBN 13 : 9781349429370
Editeur : Palgrave Macmillan, 2001

Synopsis

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

JEFFREY L. FUNK is Associate Professor of Business at Kobe University's Research Institute for Economics and Business. His research focuses on how firms can use technology to create a sustainable competitive edge with a focus on the mobile phone industry. This includes issues of standards, product development management, switching costs, and information technology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2001
Langue
anglais
ISBN 10 
1349429376
ISBN 13 
9781349429370
Reliure
Broché
Numéro d'édition
1
Nombre de pages
316
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