The Making of European Consumption: Facing the American Challenge - Couverture souple
Livre 27 sur 39: Palgrave Macmillan Transnational History Series
Synopsis
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
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