Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems - Couverture souple

Koku, P.

Couverture souple

ISBN 10 : 1349478822 ISBN 13 : 9781349478828

Editeur : Palgrave Macmillan, 2014

Synopsis

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

A propos du livre

À propos de l'auteur

Paul Sergius Koku is Professor at Florida Atlatic University, USA.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1349478822
• ISBN 13: 9781349478828
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 216
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne