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Objects of Desire: Consumer Behaviour in Shopping Centre Choices - Couverture souple

Dennis, C.

 
9781349507849: Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Couverture souple
ISBN 10 : 1349507849 ISBN 13 : 9781349507849
Editeur : Palgrave Macmillan, 2004

Synopsis

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2004
Langue
anglais
ISBN 10 
1349507849
ISBN 13 
9781349507849
Reliure
Broché
Numéro d'édition
1
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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