Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-creation - Couverture souple

Shams, S M Riad

Couverture souple

ISBN 10 : 1349559725 ISBN 13 : 9781349559725

Editeur : Palgrave Macmillan, 2017

Synopsis

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

A propos du livre

À propos de l'auteur

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.

Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1349559725
• ISBN 13: 9781349559725
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 287
• Éditeur: Kaufmann Hans
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne