Luxury the Chinese Way: The Emergence of a New Competitive Scenario - Couverture souple

Rovai, S.

Couverture souple

ISBN 10 : 1349711233 ISBN 13 : 9781349711239

Editeur : Palgrave Macmillan, 2021

Synopsis

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

A propos du livre

À propos de l'auteur

Serena Rovai is Professor and Director of International Relations at La Rochelle Business School, France, teaching and researching on Luxury Internationalisation Management. Previously she designed and managed the Fashion and Luxury specialisation programmes at Grenoble Ecole de Management, France and spent fifteen years in Asia, mainly in China, in various academic and managerial positions.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1349711233
• ISBN 13: 9781349711239
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 200
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne