Globalization or Regionalization of the European Car Industry? - Couverture souple

Couverture souple

ISBN 10 : 1349722375 ISBN 13 : 9781349722372

Editeur : Palgrave Macmillan, 2003

Synopsis

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

A propos du livre

À propos de l'auteur

LEONARDO BUZZAVO Senior Lecturer, Ca'Foscari University of Venice DIDIER CHABAUD Assistant Professor of Management, University of Cergy-Pontoise ANDREA ECKARDT Researcher Friedrich-Alexander-University, Erlangen Nuremberg BRUNO JETIN Associate Professor of Economics, Université de Paris Nord MATTHIAS KLEMM Researcher, Friedrich-Alexander-University Erlangen Nuremberg HOLM-DETLEV KÖHLER Professor of Sociology, University of Oviedo JEAN LOUIS LOUBET Professor of History, Université d'Evry LYDIE LAIGLE Senior Researcher at CSTB, France CLAUDE PARTHENAY Professor at the Institute of Technology, Cergy Pontoise LUDGER PRIES Professor of Social Science, Ruhr-Universität, Germany

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1349722375
• ISBN 13: 9781349722372
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 296
• Éditeur: Freyssenet M., Shimizu K., Volpato G.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne