Revolution of Innovation Management: Volume 1 The Digital Breakthrough - Couverture souple

 
9781349847174: Revolution of Innovation Management: Volume 1 The Digital Breakthrough
Couverture souple
ISBN 10 : 1349847178 ISBN 13 : 9781349847174
Editeur : Palgrave Macmillan, 2021

Synopsis

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

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À propos de l?auteur

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.

Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2021
Langue
anglais
ISBN 10 
1349847178
ISBN 13 
9781349847174
Reliure
Broché
Numéro d'édition
1
Nombre de pages
280
Éditeur
Brem Alexander, Viardot Eric
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Autres éditions populaires du même titre

9781137574749: Revolution of Innovation Management: The Digital Breakthrough (1)

Edition présentée

ISBN 10 :  1137574747 ISBN 13 :  9781137574749
Editeur : Palgrave Macmillan, 2016
Couverture rigide