Articles liés à Eco-innovations in Emerging Markets: Analyzing Consumer...
Eco-innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability - Couverture souple
Synopsis
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
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À propos de l'auteur
Pavel Reyes-Mercado is a Professor at Anahuac University, Mexico, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pavel also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
