North American Perspectives on the Development of Public Relations: Other Voices - Couverture rigide

 
9781349950430: North American Perspectives on the Development of Public Relations: Other Voices
Couverture rigide
ISBN 10 : 1349950432 ISBN 13 : 9781349950430
Editeur : Palgrave Macmillan, 2016

Synopsis

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: OtherVoices series makes a major contribution to the wider knowledge of PR's history.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2016
Langue
anglais
ISBN 10 
1349950432
ISBN 13 
9781349950430
Reliure
Relié
Numéro d'édition
1
Nombre de pages
156
Éditeur
Watson Tom
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9781349957149: North American Perspectives on the Development of Public Relations: Other Voices

Edition présentée

ISBN 10 :  1349957143 ISBN 13 :  9781349957149
Editeur : Palgrave Macmillan, 2018
Couverture souple