Situates the rise of 'happiness as a public issue' as a reflection of contemporary culture -- that of viewing social problems through the lens of personal and emotional deficit
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Ashley Frawley is Visiting Researcher in the Centre for Parenting Culture Studies at the University of Kent, UK and Visiting Research Fellow at MCC Brussels, Belgium.
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Vendeur : Antártica, Madrid, M, Espagne
Rustica (tapa blanda). Etat : New. Etat de la jaquette : Nuevo. 1. The Semiotics of Happiness examines the rise of happiness (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. LIBRO. N° de réf. du vendeur 953652
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Paperback. Etat : New. The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism). N° de réf. du vendeur LU-9781350004764
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Etat : New. Series: Bloomsbury Advances in Semiotics. Num Pages: 240 pages, black & white illustrations. BIC Classification: CFG; GTE; JHB. Category: (G) General (US: Trade). Dimension: 166 x 314 x 16. Weight in Grams: 364. . 2016. paperback. . . . . N° de réf. du vendeur V9781350004764
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Paperback. Etat : new. Paperback. The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism). This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781350004764
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Etat : New. Series: Bloomsbury Advances in Semiotics. Num Pages: 240 pages, black & white illustrations. BIC Classification: CFG; GTE; JHB. Category: (G) General (US: Trade). Dimension: 166 x 314 x 16. Weight in Grams: 364. . 2016. paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781350004764
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