Synopsis
An accessible and foundational textbook for the study of multimodality in the modern world, now thoroughly revised and updated in a second edition.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Per Ledin is Professor in Swedish at the Department of Culture and Education, Södertörn University, Sweden
David Machin is Professor of Media and Communication at Örebro University, Sweden.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Introduction to Multimodal Analysis
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Bloomsbury Publishing (UK), 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
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Introduction to Multimodal Analysis
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ISBN 10 : 1350069140
ISBN 13 : 9781350069145
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Introduction to Multimodal Analysis
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Bloomsbury Publishing (UK), 2020
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ISBN 13 : 9781350069145
Neuf
Couverture rigide
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Introduction to Multimodal Analysis
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Bloomsbury Academic, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
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Introduction to Multimodal Analysis
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Bloomsbury Academic, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
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Introduction to Multimodal Analysis (Hardcover)
Edité par
Bloomsbury Publishing PLC, London, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781350069145
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Introduction to Multimodal Analysis (Hardcover)
Edité par
Bloomsbury Publishing PLC, London, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
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Hardcover. Etat : new. Hardcover. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781350069145
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Introduction to Multimodal Analysis
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BLOOMSBURY ACADEMIC, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
Couverture rigide
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Introduction to Multimodal Analysis
Edité par
Bloomsbury Publishing PLC, GB, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. N° de réf. du vendeur LU-9781350069145
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Introduction to Multimodal Analysis
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Bloomsbury USA Academic, 2020
ISBN 10 : 1350069140
ISBN 13 : 9781350069145
Neuf
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 2nd edition. 244 pages. 9.25x6.25x0.75 inches. In Stock. N° de réf. du vendeur x-1350069140
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