Visual Merchandising for Fashion - Couverture souple

Bailey, Sarah; Baker, Jonathan

 
9781350071599: Visual Merchandising for Fashion
Couverture souple
ISBN 10 : 1350071595 ISBN 13 : 9781350071599
Editeur : Bloomsbury Visual Arts, 2021

Synopsis

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Sarah Bailey is Course Director for the London College of Fashion's BA Hons Fashion Retail Branding and Visual Merchandising degree course.

Jonathan Baker is the Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bloomsbury Visual Arts
Date d'édition
2021
Langue
anglais
ISBN 10 
1350071595
ISBN 13 
9781350071599
Reliure
Broché
Numéro d'édition
2
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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