Basics Graphic Design 02: Design Research: Investigation for successful creative solutions - Couverture souple

Leonard, Neil; Ambrose, Gavin

 
9781350167520: Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Synopsis

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

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À propos des auteurs

Neil Leonard is an educator, graphic designer and author. As a freelancer, he has worked with a number of private clients and design agencies. As an educator, he has worked at several universities across the UK and taught print skills, typography, branding, web design, dissertation modules, and more. His research centres around collaboration, employability and inclusivity, and he has developed several initiatives that have helped bridge the gap between study and employment.

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9782940411740: Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Edition présentée

ISBN 10 :  2940411743 ISBN 13 :  9782940411740
Editeur : AVA Publishing, 2012
Couverture souple